In Rome everything visual has to pass a test
'Does it integrate with antiquity in a stylish way?
If it does it may get presented as an 'Installation' meaning its gotta be art. Two examples i saw from my recent mission there , looks like the world swimming championships are coming to Rome so around the city is this really cool poster of a statue like swimmer in googles. Down in the Piazza del Spagna is an installation of a swimmer about to dive into a pool, man this is cool advertising, something that informs entertains & embellishes the location.
Down by the Coliseum they are branding that building with a great pic of Vespasian the emperor who created it.
I salute the agencies who did this. Rome is just too cool. I love it.
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